The World Of Business Strategy Consulting Services!

What if you could improve you conversion rate by 10%?

Who is the best business consulting expert to ask about your business? Who is the best business consulting expert to improving your website’s appeal, your sales copy and ultimately your marketing’s effectiveness? Well the answer may surprise you and no, it’s not a business consulting marketing services company either, or some so called guru and definitely not your gut feeling. No…

What if you could improve you conversion rate by 10%?

Who is the best business consulting expert to ask about your business? Who is the best business consulting expert to improving your website’s appeal, your sales copy and ultimately your marketing’s effectiveness? Well the answer may surprise you and no, it’s not a business consulting marketing services company either, or some so called guru and definitely not your gut feeling. No the only real expert on your business is your customers, your visitors to your website. These are the only experts you should listen to all of the time. What these experts do on your website shows you their opinions. All you need to do is listen to them.

Should I hire a business consulting service

What’s that? I hear you say, listen!! Ok let us say you want to know the best opening sentence for your sales copy. You could employ the services of a business consulting company or pay an internet marketing consulting service to write your copy for you or you could simply write 2 versions and try each one, then listen to your experts they will tell you the best one by what sells the most. What about the pricing of your latest downloadable creation I’m sure all business consulting firms can do an analysis of your competitor’s products and can explain to you all about pricing theory with 7 or 9’s in the price (Usually $67, $77 etc make more sales). So you could employ a business consulting company or you could just test a number of different price points and see which one gives you the best profitability. Or maybe you want to know what the best wording for your email newsletter is, again you could use a business consulting company or an email marketing consulting specialist but you could also write 2 versions just changing say the first line only and sending one to one half of your list and the other to the other half. Listen to your experts then the next week take the winning copy and change one small piece and repeat. The process is to test, test and test again your customers will answer all your questions.

Most internet businesses waste 90% of their visitors

You know if you could take the time to test just 8 elements per month for the next 6 months and only 50% actually increased your sales. That’s 24 improvements if each only increased sales by 0.1% that’s a 2.4% increase. Tell me if you website has a 1000 visitors a day and I said I could increase your conversion rate by 2.4% in the next 6 months what would that mean to your profit. Remember I’m not talking about increasing your traffic just about getting more of your existing traffic into your pocket. Most website actually covert badly about 1% so just a 2.4% increase would nearly triple your sales. So many internet businesses spend a fortune on search optimization to get lots of traffic then chuck 90% of the fish back in the internet sea.

A business consulting service could save you time and money

Don’t get me wrong I am not telling you not to engage a business consulting service or an internet marketing consulting service because these guys got to be experts by spending many years studying the results of testing, testing and testing over and over again all of the different parts to the puzzle. Remember that all websites are different so all good consulting business companies will tell you to test, test and test again. But if your time is in short supply by hiring a business consulting service you could save yourself time and money in the long term. So as we said at the beginning the real expert on your business is your website visitors and customers all you have to do is LISTEN!!!

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